yet another reason why the french supersede most when it comes to advertising...

leave it to french accessory brand andre to come up with a cunning, ultra-creative campaign for its fall/winter line of footwear. marketed for the masses, its the french version of spendless shoes and this season they're not only re-inforcing the "sex sells" viewpoint, they're also taking the godard-ish "nouvelle vague" tip one step further by casting anna karina-type beauties and opting for the "less is more" approach...angora sweaters and minimalist, ikea-like bedding included. j'adore!